RIXO flagship, london

we designed RIXO's new flagship on london's iconic kings road to incorporate everything the beloved womenswear label has come to stand for; a love of pattern, colour and texture, a contemporary take on retro, and a focus on building a joyful and engaged community around the brand.

the 5000 square foot space features mainline, rental, bridal and vintage as well as coffee and an alteration station. the space revolves around its central bar and events space and a signature use of contrasting and playful design elements.

from dark to light, the transition between spaces is heightened with contrasting yet balanced materials, framed by arched thresholds.

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